Salesforce.com boosts social analytics options in strike at Oracle

Salesforce.com said Friday that it has significantly expanded the social analytics options available to customers who use its Marketing Cloud, in its latest move in an ongoing arms race with Oracle to offer businesses the best tools for mining the social Web.

Marketing Cloud users can now tap social analytics offerings from 20 partners from a single dashboard, according to Salesforce.com. Partners involved include Klout, Kred, OpenAmplify, and Trendspottr.

Source: http://www.infoworld.com/d/business-intelligence/salesforcecom-boosts-social-analytics-options-in-strike-oracle-205298?source=rss_business_intelligence

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