When your agents speak with customers, this is often a great time to ask for feedback on a whole range of subjects. For example asking a caller what they thought of your marketing materials, if that helped generate the response, will give you useful feedback for the marketing department. Activities like this also help you provide more value to other parts of the business and raise the contact center profile.
Source: http://www.contactcenterworld.com/tips.aspx?id=252c75ab8aee4f8da8da57c6491e0b11
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