You can't have a conversation in today's business technology world without touching on the topic of big data.
Simply put, it's about data sets so large-in volume, velocity and variety-that they're impossible to manage with conventional database tools. In 2011, our global output of data was estimated at 1.8 zettabytes (each zettabyte equals 1 billion terabytes). Even more staggering is the widely quoted estimate that 90 percent of the data in the world was created within the past two years.
Bell Companies customer service quotes small business business week
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