How Contact Centers Build Better Brands

Long vilified as necessary cost centers that drain resources, contact centers, are in fact, a companys first point of contact in generating revenue, instilling customer loyalty and building the brand. Changing perceptions takes the right attitude--as well as the right technology.

Source: http://www.contactcenterworld.com/view/contact-center-article/how-contact-centers-build-better-brands.aspx

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