Busting down the info silos

More than a decade ago, General Mills developed a CRM system called International Contact Entry (ICE), which collects consumer contact data from phone calls, mail, email, and the Web and puts it all into a single Oracle database and a SAP BusinessObjects reporting system.

Source: http://www.infoworld.com/d/business-intelligence/busting-down-the-info-silos-195093?source=rss_business_intelligence

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