Wednesday, August 29, 2012

How consumerization gives business an edge

Kraft Foods, a forward-thinking giant when it comes to consumer taste, was anything but when it came to IT. Simply put, the company was mired in the old-school culture of rigid centralized information technology. Not anymore.

Kraft was one of the first major enterprises to recognize the value that consumer devices could produce for business -- and deploying the iPhone back in 2008, well before smartphones had become must-carry devices.

Source: http://www.infoworld.com/d/consumerization-of-it/how-consumerization-gives-business-edge-199285?source=rss_consumerization_of_it

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