The truth is that a growing number of IT and business decision-makers no longer have the tolerance or financial wherewithal to put up with the costly inefficiencies of owning and operating their own hardware and software. As a result, they are increasingly inclined to consider pay-as-you-go, on-demand alternatives. This mindset is even stronger at the end-user level.
Source: http://usan.hivefire.com/articles/135447/cloud-channel-strategies-at-a-crossroads/
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