There is growing pressure on companies to develop social care programs – defined as the efforts made to care for customers using social media. This article looks at how to develop a social care plan and calculate the return on investment (ROI) of this service as a component of your overall customer service offering.
Source: http://www.contactcenterworld.com/view/contact-center-article/need-to-know-how-to-develop-a-social-care-program-2.aspx
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